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Wednesday, May 2, 2007

Armani ad causes controversy



Giorgio Armani has become the latest designer to get in trouble for a racy ad campaign. This one involves kids. Like swimsuit designer Ashley Paige, Armani is felling the heat for showing a little girls in a bikini. The advertisement has authorities in Madrid debating on whether the image on Armani's website children's clothing website, Armani Junior should be withdrawn. Parents have complained about the ads because the little girls aren't portrayed looking like little girls but like mini versions of models. The Armani firm has issued a statement saying the matter is under review. The picture seems pretty innocent to me, what do you think?

13 comments:

Kristi said...

Looks like two little girls ready for the pool to me. Pretty innocent, if you ask me.

Boutique Flourish said...

They are debating whether it depicts a child in an improperly sexual manner....to me its 2 little girls looking like little girls getting ready to go to the beach or pool.

Anonymous said...

I totally think it looks like 2 little girls! I know I take pictures of my little girls in their swimsuits so I am not sure why this should be any different! I think the picture is cute and it portrays 2 little girls haveing fun! it does not look like naything more to me!

Anonymous said...

oh please..the child even has a belt on, are they kidding

Anonymous said...

they lok like lil hollywood kids to me LOL I think it's cute and wouldn't think it offensive...

PSBBDesigns said...

I frequently read moms stating how disappointed they are with the clothing choices for young children, yet many allow their children to wear things that go against what they claim to believe in. I believe that it's contradictory and hypocritical to embrace purity and modesty but wear revealing clothes.

What is the purpose of wearing a bikini? Why expose so much skin? What is the goal with this? A one-piece or tankini serves the same purpose as a bikini, but it also keeps children appropriately covered.

If I am considering allowing my daughter to wear something that would be considered sexy on an adult, then I should examine what my real intentions are; and am I really thinking of my child's safety and modesty by allowing an inappropriate clothing decision.

Those adorable little girls still would have been cute if the bikini was another type of swimsuit, and none of this controversy would be an issue.

To me, it looks as though the purpose was simply to grab people's attention. Shock and awe.

Anonymous said...

I have to agree with psbbdesigns. My daughter received that identical bikini for her birthday from my sister of all things. There is no way my little girl was going to be wearing that bathingsuit. I took her out and let her have her choice of a two piece that covered her belly completely. I think it is totally inapropriate with all the pediphiles out there. Just my opinion.

Anonymous said...

Back in 1944, when pharmacist Benjamin Green invented a lotion to darken tans. The company became famous the following year when it introduced the Coppertone girl, an advertising symbol showing a young blonde girl in pig-tails, with a mischevous young puppy biting her derriere, attempting to pull her bathing suit off, exposing her buttocks, showing the difference between her tanned body and her bare white backside. No One complained then and I understand about the freaks today, but Armani's pic is more innocent.

Anonymous said...

Here's a different spin on the bikini issue. My little girl is super skinny (she's 4) but has a really long torso. She can't help it, that's just how God made her. :)

For a 1 piece to cover her chest, it would have to be two sizes bigger than what she would normally wear, otherwise, it is too short, and I can't keep her chest covered (not to mention it's uncomfortable). When I got a one-piece that was long enough for here, it was very baggy in the sides because she is thin.

Bikinis seem to be the only type of swimsuit that fits her properly, so that's what she wears and we load up on sunscreen.

Does that make me a bad mom? I don't think so.

Anonymous said...

I also agree with psbbdesigns. I believe that bikini's are inappropriate for young girls/children. Of course it's just my opinion. Like some of you stated, I think there are plenty of cute 2-pc swimsuits out there that cover more and still let the child look like a child. Why on earth would a parent be okay with their 'baby girl' wearing barely more than floss out in public?

Anonymous said...

Nothing sexual about the ad. I don't dress my daughter in a bikini because of all the freaks out there that prey on kids BUT that doesn't mean there is anything wrong with it. Holy cow, the picture looks like something I would take of my daughter posing with a friend. Nothing wrong with that ad!

PSBBDesigns said...

My DD has a long torso, so that's why she wears tankinis. She can't wear a one-piece either because it'll ride up her bum, and/or bear her chest. The tankinis are perfect for her shape/body.

Is anyone a bad mom for putting bikinis on their kids? No way. There are WAY bigger issues than a bikini.

My stance on thjs issue has more to do with modesty and how girls see themselves.

Spresso Couture said...

That's frustrating that there's such controversy over this!!! I think its just because its armani...there are TONS of popular stores that use little girls in bikins in thier publicities...
take a look at gap kids!
http://www.gap.com/browse/subDivision.do?cid=6256
you don't see them getting a lawsuit LOL!

I think it looks like any regular picture and I don't see what all the hoopla is about! They look so adorable in their little outfits and I don't think its the least bit 'sexual'....

My first Daughter to get Married...

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